Best Practices for Ensuring a Successful Email ExperienceHere are some key considerations when building and sending emails that will boost your customer experience. In theory, Email Marketing...
Adobe Campaign and Adobe Analytics: The Basics and Values of IntegrationWritten by: Colin McEvily, Technical Account Director What is Adobe Campaign? Adobe Campaign is the market-leading Marketing Automation...
Solving Data Silos: Change the Way You Do BusinessWritten by: Colin McEvily How Did We Get Here? Data silos are common amongst many organizations and are a natural result of the evolution...
How to Get Closer to your Customers with Salesforce Marketing AutomationWritten by: Celerity IS, Inc. Brands are under more and more pressure to deliver a truly personalized customer experience. And by...
Questions To Ask Before Purchasing a Marketing Automation SolutionA marketing automation tool can be invaluable to an organization that wants to deliver target campaigns that drive sales and shorten the...
Aligning Your Campaign Strategy with Your Buyer’s JourneyIn today’s marketing environment, identifying customers that have a need for your product or service and have the potential to move...
ENABLE – The Framework for Implementation SuccessSoftware implementations are always much easier in theory than in practice. It’s extremely important that your implementation partner has...
An Overview of Key Salesforce Marketing Cloud FeaturesSalesforce Marketing Cloud (formerly known as ExactTarget) helps brands execute every element of their digital marketing strategy....