Best Practices for Ensuring a Successful Email ExperienceHere are some key considerations when building and sending emails that will boost your customer experience. In theory, Email Marketing...
Adobe Campaign and Adobe Analytics: The Basics and Values of IntegrationWritten by: Colin McEvily, Technical Account Director What is Adobe Campaign? Adobe Campaign is the market-leading Marketing Automation...
Adobe Campaign Services and Support from CelerityWritten by: Colin McEvily, Technical Account Director Who is Celerity? All of us here at Celerity take tremendous pride in being the...
Structuring Marketing Teams: Using an Agile Approach to Survive in Ever- Changing Market ConditionsWritten by: Sue Murray – Celerity & Bruce Swann – Adobe Introduction More than ever, Marketing Teams are being challenged by continuous...
Connect with Customers More Meaningfully Based on Web BehaviorOne of the key goals of any organization is to facilitate ways in which to increase customer conversions and overall sales of their...
How to Get the Right Business Case Over the Line for Adobe Campaign & Adobe AnalyticsWritten by: Sean Burrell, SVP of Business Development & Global Alliances “78% of companies surveyed who had both Adobe Campaign Classic...
Why Undertake an Adobe Analytics Audit?Written by: Susan Murray, General Manager The Importance of Adobe Analytics Audit An audit of Adobe Analytics is a process of reviewing...
Adobe Campaign and Adobe Analytics: The Basics and Values of IntegrationWritten by: Colin McEvily, Technical Account Director What is Adobe Campaign? Adobe Campaign is the market-leading Marketing Automation...