Written by: Colin McEvily, Technical Account Director
Who is Celerity?
All of us here at Celerity take tremendous pride in being the Adobe Campaign experts for many of North America’s leading brands. We view our clients as true partners, and they consider us an extension of their team. Our greatest reward is hearing positive reviews about how our services have not just pushed marketing and sales initiatives forward in an automated fashion but have also made the lives of those tasked with these initiatives so much easier. We understand that Adobe Campaign is a truly complex tool and requires serious attention to detail and robust product insight, which is why we have been building and refining our expertise in the product since 2008.
Services We Provide
The short answer? Anything and everything Adobe Campaign-related. Whether it’s providing consultation on assessing if Adobe Campaign is the right marketing automation platform for your business, implementing the system from scratch, creating automated campaign workflows, troubleshooting system errors, integrating to other systems, or training your staff on best practices and how to utilize the tool; we’re here to support you and get the most out of your instance. The more we can help to optimize the tool, the greater ROI you will be able to recognize. All our staff are certified experts with years of experience and will act as a true extension of your team. Our partners tell us we automate the flow of data in ways they never thought possible while allowing them to scale personalization without increasing headcount. We see these as incredibly useful attributes in the current market!
How We Work
We provide you with a dedicated team and increase accuracy in our programs of work by ensuring all members are experts in Adobe Campaign while also being client-facing and 100% transparent. This ensures a seamless transference of information between teams and a lower overall cost to our clients at a greater output of work. Each project we undertake includes a team of Subject Matter Experts (SMEs) who specialize in different aspects of the tool. Our lead Project Manager will work with you to organize all necessary elements from project commencement to project completion and provide regular updates and communication on the overall project status to make the process as efficient as possible. Using bi-weekly sprints, allows our team to work in an Agile manner, which maximizes overall output.
The core team who will work with you is split into two multi-function areas, which can oftentimes overlap:
Engineering
Campaign Services
This facilitates support from both the back-end and front-end of Adobe Campaign. Each team will work together to ensure the engine and underlying technical components are set up and working properly while campaign communications being sent to your prospects and customers are automated and optimized.
Work completed will include all appropriate documentation and training (if applicable) to ensure that there are no gaps and that the work has been done with scalability at the forefront. We will work with your team throughout the process to communicate tasks, and timelines and answer any questions you may have.
Our Lifelines of Support
Transference and Transformation of Data
Celerity has significant experience in getting customer data where it needs to be in a timely manner and helping to solve the complex compliance of ETL or API processes that are often required. This extends to advising and supporting how data can be pulled into Adobe Campaign but also how it can be pushed to other applications and services that need to make use of the data (such as reporting and management tools). Equally, the increased need to drive 1st party data has helped many organizations to leverage our experience in building Preference Centers or using our expertise to drive real-time offer management from the application.
Campaign Automation
While we help our customers build, execute, and deploy campaigns daily, we have deep-rooted expertise in being able to facilitate the transition from manual campaigns to automated and trigger-based campaigns. We do this by creating easy-to-use, oftentimes reusable campaign components and providing exceptional campaign documentation and handover for our clients. This is of great focus to us because automation is exactly why organizations purchase Adobe Campaign. We aim to leverage this at every possible opportunity to increase ROI, win your team back time, and allow for more marketing and sales initiatives to be undertaken.
Overall Product Simplification
Adobe Campaign is so powerful because it is so configurable and customizable. Not everyone in an organization needs to or wants to have the full range of capabilities of the platform. Celerity has helped many of our customers and partners simplify the use of Adobe Campaign in ways that match their business use cases and increase user adoption without risking the stability or scalability of the platform. Whether it be a completely customized solution or building front-end components to complement Adobe Campaign, our staff will provide consultation on how to get the most out of your system and relieve potential burdensome or manual processes.
Training and Knowledge Share
What’s the point in having all this knowledge if we don’t share it? Everything we build for our customers – from campaign workflows to new User Interfaces and Integrations – is documented in an easy-to-understand format with detailed training, handover, and mentoring provided to our customers. We want to enable our clients as best we can, and our goal is to avoid duplicative processes. Beyond just documentation and handover, we offer customized training sessions tailored to skill level and overall use case for the platform.
Platform Audit, Assessment, and Ticket Resolution
As a complex tool able to ingest and manage loads of data, it is not uncommon for our customers to be faced with performance issues. Additionally, we understand how frustrating it can be to troubleshoot and try to find the root cause of error messages that can pop up from time to time. If you struggle with any of these things, we’d love to help. Our team will perform a rigorous product audit to pinpoint particular red flags or troublesome areas of the platform as well as provide the next steps in resolution. Along with this, we can also help solve outstanding support tickets that may have been opened some time ago. When the Check Engine sign comes on, you can only go so far until you break down. The last thing we want to see is a disruption in services for our customers, so let us take a peek under the hood and help.
Integrations
We have seen them all! We absolutely love every opportunity that we get to support our customers in being able to take a manual process and make it automated. As mentioned earlier, it wins back time for our customers, it keeps compliance and legal happy and IT only needs to get involved for a short time and not be concerned over the minutia such as list or data extraction. The end goal of complete marketing automation and user autonomy is only made possible by integrating all the essential tools and solutions. Not only does this automation lead to decreased lag time in marketing and sales processes, but it also decreases human intervention and subsequent gaps or human error.
Examples of Integrations
Below, please find a list of integrations we have delivered for our clients. After 14 years in business, we have yet to meet an integration use case that we’ve been unable to solve.
CRM
Salesforce
Microsoft Dynamics 365
Oracle
Delivery Channels (Email, SMS, MMS)
Twilio
SendGrid
Analytics
Google Analytics
Adobe Analytics
Reporting/Dashboard Solutions
Tableau
Microsoft Power BI
Webinar Solutions
ON24
CVENT
GoToWebinar
Survey Tools
SurveyMonkey
Qualtrics
CMS Tools
SiteCore
Adobe Experience Manager
Drupal
Database/Data Warehouse Tools
Adobe Audience Manager
Real-Time CDP
Snowflake
Amazon Web Services
Beyond just those listed above or standard name brand systems, we’ve also successfully completed integrations to homegrown and bespoke solutions, so don’t be hesitant to ask us about your integration needs. Let us show you the art of the possible.
About Us
We at Celerity are experts in the marketing automation platform, Adobe Campaign. Over the last 14 years, we have solved a wide variety of business challenges for Fortune 1000 companies to help them squeeze every possible ounce of value out of the application. Significant value has been obtained by leveraging the data automation capabilities of the software to an increasing list of Adobe, 3rd party, and home-grown applications both horizontally and vertically across an organization’s Martech stack. It is not uncommon for us to achieve 80% campaign automation with a 300% increase in data personalization over a short period.
Want to know more about Adobe Campaign Services?
We understand that seeing is believing, and it is always much easier to fully comprehend how things function if you can view it working end-to-end and can ask the questions relevant to your own organization.
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