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Integrating the SMS Channel Into Your Marketing Campaigns

SMS is a remarkable marketing medium to instantly reach and connect with your subscribers with mass personalized delivery, text encodings, and automated opt-out management.  Celerity can help you turn on and leverage Adobe Campaign to send personalized SMS push notifications on mobiles via its Mobile App Channel option.  This then gives you another successful channel for your communications to help boost your multi-channel messaging objectives.  


Multi-channel marketing just is not cross-channel without successfully incorporating the SMS channel.  SMS open rates are as high as 98%. Additionally, SMS follow-up messages can increase email open rates by 30%, and close to 90% of customers respond to text messages within 3 minutes of receiving them.


How does Celerity’s SMS Accelerator work?  


Celerity’s SMS Accelerator is a package made up of expert consulting services combined with tactics and components developed by our engineering team to make the whole process go much faster. The process starts with a short discovery call where Celerity will be able to provide you with the information that is needed, alongside being able to give you real-world advice and best practices from having embarked on setting up SMS many times before. SMS is a channel with a lot of subtleties, intricacies, and backend workflow components.  But Celerity will be able to advise you on the setup, make recommendations on SMS vendors and advise you on what needs to be configured within your Adobe Campaign instance.


If you currently have Adobe Campaign and are looking to choose an SMS vendor (or already have one in place), we would love to have a conversation! If you would like additional information, feel free to reach out to at any time.

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