Best Practices for Ensuring a Successful Email ExperienceHere are some key considerations when building and sending emails that will boost your customer experience. In theory, Email Marketing...
Adobe Campaign and Adobe Analytics: The Basics and Values of IntegrationWritten by: Colin McEvily, Technical Account Director What is Adobe Campaign? Adobe Campaign is the market-leading Marketing Automation...
Adobe Campaign FeaturesMarketing ecosystems designed by campaign and CRM teams are supposed to accomplish many things at once – namely targeting and converting...
Marketing Personalization & RetargetingWritten by: Matthew Foord, Technical CRM Consultant Personalization isn’t exactly new to the world of marketing but, getting a perfect...
Adobe Campaign Salesforce IntegrationWritten by: Sean Burrell, SVP of Business Development & Global Alliances More than 24 hours in this market and you have a big problem...
Adobe Analytics: Moving from Data to Insights to Powerful Customer ExperiencesAdobe Analytics Moving from data ► to insights ► to powerful customer experiences Author: Sue Murray, GM Celerity IS, Inc. INTRODUCTION...