Best Practices for Ensuring a Successful Email ExperienceHere are some key considerations when building and sending emails that will boost your customer experience. In theory, Email Marketing...
Adobe Campaign and Adobe Analytics: The Basics and Values of IntegrationWritten by: Colin McEvily, Technical Account Director What is Adobe Campaign? Adobe Campaign is the market-leading Marketing Automation...
Marketing Personalization & RetargetingWritten by: Matthew Foord, Technical CRM Consultant Personalization isn’t exactly new to the world of marketing but, getting a perfect...
Adobe Campaign Cheat SheetWritten by: Sean Burrell, SVP of Business Development & Global Alliances What Marketing Challenges Does Adobe Campaign Classic (AC)...
Adobe Campaign Salesforce IntegrationWritten by: Sean Burrell, SVP of Business Development & Global Alliances More than 24 hours in this market and you have a big problem...
12 Ways to Ensure a Smooth Adobe Campaign ImplementationAdobe Campaign Implementation In today’s business world, there is no shortage of studies and statistics that demonstrate that software...
Maximizing the Salesforce Marketing CloudYour guide to Email Studio, Mobile Studio & Journey Builder Introduction Most marketers already understand the importance of...
Adobe Analytics: Moving from Data to Insights to Powerful Customer ExperiencesAdobe Analytics Moving from data ► to insights ► to powerful customer experiences Author: Sue Murray, GM Celerity IS, Inc. INTRODUCTION...