Best Practices for Ensuring a Successful Email ExperienceHere are some key considerations when building and sending emails that will boost your customer experience. In theory, Email Marketing...
Adobe Campaign and Adobe Analytics: The Basics and Values of IntegrationWritten by: Colin McEvily, Technical Account Director What is Adobe Campaign? Adobe Campaign is the market-leading Marketing Automation...
5 Tricks for Using Einstein in Your Salesforce Marketing CloudThe Salesforce Marketing Cloud has an artificial intelligence (AI) technology layer woven into its solution called ‘Einstein.’ It helps...
Are ‘Fake’ Opens & Clicks Negatively Impacting your Marketing Efforts?What are Bots? Bots are a digital tool that perform tasks automatically in the digital ecosystem (they are also referred to as ‘spiders’...
Adobe Campaign FeaturesMarketing ecosystems designed by campaign and CRM teams are supposed to accomplish many things at once – namely targeting and converting...
Alleviate Pain Points by Prioritizing Your Marketing CampaignsThe Issue: Managing Multiple Campaigns Concurrently For any organization that runs a multitude of marketing campaigns on a regular basis,...
Best Practices for Ensuring a Successful Email ExperienceHere are some key considerations when building and sending emails that will boost your customer experience. In theory, Email Marketing...
Leveraging Automation & Lead Scoring to Drive Your Organization’s Marketing and Sales ROIAutomating a Lead Scoring Model What can a CRM connection a sound lead management process, and a lead scoring model do for your sales...