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An Overview of Key Salesforce Marketing Cloud Features

Updated: Oct 30, 2023


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Salesforce Marketing Cloud (formerly known as ExactTarget) helps brands execute every element of their digital marketing strategy. Salesforce is recognized as one of the world’s most powerful one-to-one digital marketing platforms and is used by some of the world’s most innovative brands.


Salesforce Marketing Cloud allows companies to personalize customer experiences across every channel using a combination of tools, which include:

  • Journey Builder

  • Email Studio

  • Data Studio

  • Social Studio

  • Advertising Studio

  • Mobile Studio

  • Interaction Studio

  • Salesforce DMP

The wide range of Salesforce Marketing Cloud features enables brands to do everything from basic email marketing to sophisticated cross-channel campaign management.

Want to find out which features are the most relevant for your business needs?


Here’s a brief explanation of each of the key Salesforce Marketing Cloud features.


Journey Builder

Salesforce Marketing Cloud Journey Builder connects every step that a customer goes through in the build-up to making a purchase, as well as long-term loyalty-building activities. It collects data from email, mobile, advertising, and the web, allowing you to create a Single Customer View (SCV).


Email Studio

Salesforce Marketing Cloud Email Studio helps you get the best ROI from email marketing. It lets you create targeted one-to-one email communications at scale, with end-to-end campaign development and sophisticated content delivery capabilities.

Data Studio

Salesforce Marketing Cloud Data Studio allows marketers to find new audiences and activate data with easy integration into other channels. It has a user-friendly interface that makes it easy for everyone to use.


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Social Studio

Salesforce Marketing Cloud Social Studio is an all-in-one social media marketing and management tool. It helps to connect social data to marketing activities by turning it into a digital focus group. It allows you to drill into particular topics and individual posts to gather market intelligence and creates a single view of each customer’s interactions. It streamlines social media processes and allows for engagement management at scale, helping to provide customer services across all channels.

Advertising Studio

Salesforce Marketing Cloud Advertising Studio activates customer data to power digital advertising across Facebook, Google, Instagram, Twitter, mobile, and display. It helps you manage ad campaigns at scale, allowing them to be launched directly from Journey Builder.

Mobile Studio

Salesforce Marketing Cloud Mobile Studio helps you create and send highly targeted mobile messages. It allows you to target your audience, automate message delivery, and analyze and track engagement.

Interaction Studio

Salesforce Marketing Cloud Interaction Studio helps you coordinate online and offline customer experiences with real-time interaction management. It helps you guide your customers along the appropriate purchasing journey and connects to offline interactions like call centers and ATMs.

Salesforce Data Management Platform

Salesforce Data Management Platform (DMP) helps to create a complete customer profile as it updates in real-time in accordance with new data signals and sources. It’s a holistic platform that helps power insights across advertising, content, and commerce.

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