Strategic Alignment

An audit of any marketing ecosystem requires careful consideration of the impact that proposed changes will have on both the current and future marketing requirements.

Celerity can help ensure the marketing goals of your organization are in alignment with your Adobe Experience Platform roadmap. We can offer workshops that offer:

Alignment of marketing objectives with technology choices

Clearly define marketing goals and KPIs with marketing technology that supports strategic marketing objectives, with training on how to make proposed changes digestible across the organization (with an emphasis on c-suite).