Martech Stack Audit

We frequently encounter large organizations that spend significant amounts of money on marketing technologies that perform similar functions. Discerning which technologies will remain operationally critical and which can be sunset in a consolidated future environment.

Celerity can work with you to define the extent of the audit you require. These are some of the items we typically include in our Audits:

Tool Identification: Conduct a comprehensive inventory of your marketing technology

Usage Assessment: How frequently is the product used and what impact does it have on the organization.

Cost Evaluation: What is the cost-benefit ratio of each tool

Overlap Identification: Identify tools that perform similar functions within the organization