Best Practices for Ensuring a Successful Email ExperienceHere are some key considerations when building and sending emails that will boost your customer experience. In theory, Email Marketing...
Adobe Campaign and Adobe Analytics: The Basics and Values of IntegrationWritten by: Colin McEvily, Technical Account Director What is Adobe Campaign? Adobe Campaign is the market-leading Marketing Automation...
Adobe Campaign FeaturesMarketing ecosystems designed by campaign and CRM teams are supposed to accomplish many things at once – namely targeting and converting...
The Power of Integrating your CRM with Adobe CampaignRegardless of what stage and sophistication you are at in your planning, implementation and campaign execution, leveraging Adobe Campaign...
Aligning Your Campaign Strategy with Your Buyer’s JourneyIn today’s marketing environment, identifying customers that have a need for your product or service and have the potential to move...