Business has never been more competitive than it is today. Consumers across every industry have more choice than ever before in where,...

In Adobe Journey Optimizer (AJO) you have the option to turn on ‘Playbooks’ as part of your setup.  AJO Playbooks are pre-built,...

Five years ago, Adobe rolled out the Adobe Experience Platform (AEP). The goal was to unify data across digital and enterprise silos and...